The NHL recently announced that they will be changing their jersey supplier from Reebok to Adidas. Adidas will begin making jerseys for each NHL team come the 2017-2018 season. Under Armour had also reportedly been interested in supplying the NHL’s jerseys.
This deal can change the way the NHL makes its jerseys. Adidas and the NHL are both considering advertising on the jerseys, much like most world soccer teams. This may not be in the fan’s best interest, but advertising on jerseys can help the NHL make an estimated extra $120 million dollars each season. This extra money can lead to higher paid players and a better fan experience. Adidas is also considering redoing some team’s jerseys to make them more unique.